I'm a coffee writer and creator of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry. Ask me about coffeewashing. It's pronounced Fin (he/him)
For paid subscribers: Today, Sweden is famous for its love of coffee. But historically that hasn’t always been the case, and one particular ruler’s attempts to prove coffee’s harmful health impacts may have been the world’s first randomised controlled trial.
For paid subscribers: What happens when the melodramatic language of social media and political discourse begins to impact how we discuss the coffee industry.
Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growing hyperreality.
Onerous and erratic tariffs have upended the coffee trade, incentivising loopholes and workarounds. Collectively, these changes herald an uncertain new era for the global coffee industry.
