I'm a coffee writer and creator of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry. Ask me about coffeewashing. It's pronounced Fin (he/him)
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
For paid subscribers: deleted scenes from last week's lexicon. Musings on the words "Sustainability", "Specialty", and the old-school buzzwords like "Artisan" and "Gourmet".
Coffee is filled with buzzwords that lack agreed-upon definitions: slightly woolly terms like “Sustainable,” “Ethical,” even “Specialty.” Companies use them constantly to sell more coffee—but what do these words actually mean?
The photojournalist and author discusses his experiences capturing the essence of India’s oldest and largest coffee chain, as well as its legacy and importance as a resistance to brands like Starbucks.
