Why Do So Many Celebrities Claim To Have Never Tried Coffee?
For paid subscribers: What do Naomi Campbell, Tom Brady, Sydney Sweeney, and Ice-T have in common?
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Embrace, Extend, Extinguish … Espresso?
How a Microsoft business strategy from the ’90s explains Starbucks’ new cortado—and the general flattening of modern coffee culture.
Complete Breakdown
For paid subscribers: analysis of the latest breakdown in contract negotiations between Starbucks and its union.
Rudy Giuliani and Our Uneasy Fascination with Celebrity Coffee Brands
Today, there are more celebrity coffee companies than ever. But as Rudy Coffee has demonstrated, that might not be a good thing.
The State of The Pourover 2025
My five favourite Pourover pieces from last year, plus musings on the future of the newsletter.
2024 Was a Warning
The past year of climate shocks and surging coffee prices has felt portentous. Without significant investment and industry cooperation, coffee’s future seems increasingly uncertain.